Figuring out where you’re going — a place that’s different from where you’ve been — is the most significant part of business planning. So for you, this might mean being less busy. It could mean more busy. It might mean owning a studio downtown. Or, it might mean giving up your current studio for a cozy home office.
Dream about your business
You’ve probably already ventured into your business dreaming room on occasion over the past few months. You may have even come across a few “it would be cool if…” or “I wish this…” thoughts. As an insanely practical gal, sometimes I struggle to envision possibilities for the year to come. Whenever my own practical nature gets in the way of planning, I grab a book full of inspirational quotes and after reading a chapter or two, I feel like I can step into the dreaming room, leaving my usual doubtful self waiting outside.
The dreaming room is one of those spaces where nothing can hold you back. It’s the space where you instantly connect random thoughts together and come up with really grand ideas.
When goals are fuzzy or when you go into it with that sorta, “I’m probably never gonna get there” attitude, you can be certain that you won’t. Your dreaming room isn’t working for you. You may be distracted by other work tasks or by other aspects of life. Your own time in your dreaming room is worth it (it’s, perhaps, the most valuable time you’ll spend on your business). So consider moving tasks or appointments out of your way to create some dream time.
Give yourself permission to do that.
Create goals that are unattainable
If some of your thoughts in the dreaming room include launching something new, you probably don’t have benchmarks or experience to weigh against. It becomes difficult to create quantifiable goals when you have nothing to base it on. So, you might want to do what I do. Create unattainable goals, instead.
It sounds a bit crazy, but here’s why I approach goal-setting that way.
If I create reasonable goals, one of two things happens:
- I attain them easily and then feel less motivated to keep going
- I don’t meet them and feel like a total loser
Neither option is great nor mentally healthy for me. So instead, I make a game out of goal-setting.
How the goal-setting game works
I have a recurring monthly meeting with myself where I create goals for the month. Many times, the goals are the same, but the numbers may change. For example, it might be new followers on social media or sessions to book, which could change month-to-month based on seasonality or any other number of factors.
I set numeric goals for each item on my list, and there might be 5-6 goals for any given month. When I set the numeric goals, I set them so high, I know I won’t hit them. I do this for a couple of obvious reasons:
- It drives my focus toward those goals and causes me to work on things all month long, without ever losing motivation
- If I don’t meet them, I’m always extremely happy (and many times astounded) by the results I got, often because I worked on the goals all the way to the very end of the month
Before I conclude my little meeting each month, I am sure to note my actual numbers attained from the month prior and to also book a multitude of tasks on my calendar to be sure I’m working on the coming month’s goals all month long.
One quick note about jealousy
Every once in a while a jealousy goal can sneak its way onto your list. This is the kind of goal that isn’t really meaningful to your own business, but it’s something you saw a competitor or friend do and now, all of a sudden, you want it, too.
Beware of these kinds of goals, because they can cause you to do a lot of work on things that aren’t as important or relevant to your own success. Might they help you grow a bit? Sure, but there also might be opportunity cost in spending time on them, when multiple successes may have occurred if you’d only spent time elsewhere.
Just one day left to pay whatever you wish
The pay-whatever-you-wish price for “Worth More” expires Tuesday, December 3rd at midnight. Grab your copy now, and edit the price in the shopping cart to be whatever you want. >>Get it now.
FREE Marketing Webinar
I’m offering a free marketing planning webinar on December 11th at 1:00pm et. If you want to learn more about how to plan your 2014 business and marketing goals, then you won’t want to miss it. >>Sign up here.