I gotta tell you. This has been a long time coming. I started writing The Art Of A Photo Business in the summer of 2012. I finished it while outside overlooking the most beautiful landscape in a small town outside of Philadelphia, PA. I wrote it for you, with love.
Because to me, any business involving the creation of images is an art in and of itself. To be a photographer and to take amazing images is one thing. In fact, to you that’s probably the easy and fun part, right? But to be a photographer and run a successful business is another thing entirely.
This book was written for two main reasons:
- I couldn’t not write it. It came pouring out of me.
- I think there is a ton of really bad and really basic information for photographers out there. I wanted to go a lot deeper.
There is a ton of guidance out there on how to use social media, how to build a portfolio, optimize workflow, etc. But there isn’t a lot of writing that:
- Helps put an end to working too many hours and not making enough money.
- Knows your bad habits of getting distracted and off track, and gives you tools to rein you back in.
- Cheers you on when you have days where you think a “day job” sounds horrible, but somehow potentially more lucrative.
The full title, The Art Of A Photo Business: What Every Photographer Wished They Knew Before They Started Their Photography Business is intended to guide you through the deep truths about running a photo business, including:
- How to listen to your gut (and not what fear and every other voice is telling you to do)
- Discipline and how to bring more of it into your business in order to reach your goals
- Turning the blinders on to your competition and why it’s so much healthier that way
- Branding from a marketing leader (I’m not talking about logos with birds or owls or hedgehogs… I’m talking real marketing and what that actually means)
- Being certain about who you are as a photographer and what images you want to create (and sell!)
- How to stay motivated when you’re working for yourself, and the tv remote and your adorable dog is within mere inches!
The Art Of A Photo Business Launches on Valentine’s Day
I look forward to sharing it with you on Valentine’s Day! Make sure you’re following me on Twitter (www.twitter.com/steeltoeimages) and Facebook (www.facebook.com/steeltoeimages) to be sure you hear how to score a free copy. You don’t want you to miss out on the massive love-sharing, free book goodness!